Keep Fit Eat Fit is an at-work health and fitness programme. The company recently repositioned their product from B2C to B2B. They came to Bubbl for help refreshing their brand and improving their website’s user experience.
Bubbl’s primary objective for this project was ensuring the tone and style of the new website really spoke to their new key audience of people who work in corporate procurement and HR. To achieve this, we went deep into ‘research mode’, conducting extensive client workshops and looking to competitors for more insight. We then worked iteratively with the client to refine the copy before our designers brought the site to life with visuals reinforcing the brand’s key messaging.
By refocusing the language and honing it towards Keep Fit Eat Fit’s new target audience, Bubbl achieved better content across all core pages of the site and saw increased conversion rates.