The challenge

Push Group is an award-winning PPC agency based in London. Push wanted to show their brand values both to potential clients and employees.

Our approach

Brands should never be afraid to show their human side. Push Group understand this, so they were excited by our initial proposal to broadcast their commitment to employee diversity. Our mission? Make the employees that make Push Group so diverse the stars of our social media video campaign. But we didn’t stop after “That’s a wrap!”; we promoted the video on social, shared it with Push’s clients and repurposed the content for every one of Push’s marketing channels for maximum exposure.

The outcome

Push Group’s diversity video campaign helped communicate their brand values to their target audience, which helped to influence a number of potential clients who were considering using Push Group’s services.