The challenge

Nanogen is an ecommerce brand that specialises in shampoos, creams and other cosmetic products, all designed to help thicken hair. Their recent site migration caused a drop in organic traffic, which led them to seek out Bubbl Digital to help get their SEO back on track.

 

Our approach

This project allowed us to really flex our technical SEO muscles. We dug deep into Nanogen’s historical traffic and third-party link data to discover what pages were left out of their recent site migration. But we didn’t stop at just research. We put together a plan to help Nanogen not only recover lost sources of traffic but also improve the overall technical health of their site. This served to set them up for even bigger gains in the future.

 

The Outcome

By improving the Nanogen site’s technical SEO ‘hygiene’, Bubbl brought the client a 45% increase in organic traffic.