The challenge

Barriers Direct is an ecommerce site that specialises in traffic barriers and security products. They ranked well for their core keywords but wanted to diversify their rankings.

Our approach

At Bubbl, everything begins with research. We conducted a deep analysis of all of Barriers Direct’s existing rankings to identify what keywords were already bringing in traffic. We undertook a large-scale keyword mapping project, finding missed keyword opportunities and optimising around them across over 100 pages on the site.

The outcome

Through in-depth keyword research and lots of time spent writing (and rewriting) on-page content, Bubbl was able to increase Barriers Direct’s total keyword rankings by 30%.