The challenge

Snug Interiors are an online retailer of bedroom furniture who were looking to increase and improve their organic traffic.

Our approach

Increased traffic alone isn’t enough to ensure strong growth for ecommerce businesses. They need traffic that actually converts into paying customers. Bubbl’s approach for Snug Interiors’ ecommerce challenge was to do both: bring in more traffic and get more of it converting. We accomplished this by way of thorough analysis of the site’s content, then a follow-up optimisation project that focused on making the content both better for search engines and more conducive to sales.

The outcome

After completing our content optimisation campaign, Snug Interiors saw a year-on-year traffic increase of 65% and a revenue increase of 200%.