The challenge

The Heating Boutique is a one-stop-shop for the nation’s heating needs. Before Bubbl came along via a referral from another business, the company was doing well with existing customers and was attempting to attract new ones via paid advertising.

The Heating Boutique wanted more of the market share, to increase the number of visitors to the website and to improve the quality of its content. While competitors were putting out regular, relevant pieces via their websites and social media channels, The Heating Boutique was lagging behind and missing opportunities.

The approach

Bubbl conducted an SEO analysis of The Heating Boutique’s website, and established a huge opportunity for keyword growth via content creation and optimisation. We also got to work on social storytelling, shouting about all things heating in an engaging way on The Heating Boutique’s LinkedIn, Instagram and Facebook platforms. We developed a content calendar for the blog, and created and executed a targeted email marketing strategy for B2B and B2C customers. All in all, our aim was to bring all messages into one unified story across all of The Heating Boutique’s platforms.

The outcome

Thanks to Bubbl’s efforts, The Heating Boutique saw a 193% increase in organic traffic, a 318% increase in organic page views, and a 172% increase in organic revenue. There’s also been really strong keyword growth across the board. In fact, The Heating Boutique is now ranking in the number one spot for the terms ‘300mm wide radiator‘, ‘designer radiator covers‘, and ‘brass valves‘.

You can check out our founder, Neil’s interview with Dan from The Heating Boutique below…