The challenge

Rosalind Miller is a London-based cake making company, specialising in occasion cakes and desserts. The brand was ranking well for the keyword “wedding cakes”, but needed help ranking for other relevant search terms, and growing its presence and audience online. Our challenge also included maximising the visibility of the newly launched Rosalind Miller Cake School.

Our approach

Rosalind Miller contacted Bubbl after being hacked, so our first priority was to free the site of any nasty bugs or SEO sins that came as a result of this. We then conducted a technical SEO analysis, exploring the likes of broken links, page load speed and redirects. This was followed by an end-to-end content optimisation review, involving keyword research and copy rewrites. We also concentrated on customer case studies, conducting interviews with Rosalind Miller Cake School students to bring their stories to life. 

It’s such a great interview! Really good testimonial for the classes and so much good feedback for us to use. Very pleased, thanks.”

The outcome 

Despite the global pandemic, which resulted in the wedding season being cancelled (a huge part of the Rosalind Miller business), we saw a 105% increase in traffic YOY, plus an increase in enquiries and bookings. In addition, students are finding the cake school organically. In fact, Rosalind Miller is now on page one of Google for a whopping 165 keywords.

Check out our founder Neil’s interview with Rosalind Miller’s Yasmin below.

“It’s been great working with Neil and Sveta for our website SEO. They are extremely helpful and thorough and they have really increased the traffic to our website. Love their clear and straightforward approach and would highly recommend them.”